MICRO POWDERS TAKES INNOVATION FURTHER

Tarrytown, NY — Micro Powders, a global leader in high-performance waxes and fine powder additives, is taking sustainability to the next level with a revitalized brand and an expanding portfolio of sustainable, natural, and biodegradable solutions designed to replace materials facing regulatory scrutiny.

As consumers demand safer, responsibly sourced materials, Micro Powders remains at the forefront of innovation, delivering alternatives to meet evolving industry expectations. By leveraging cutting-edge technology and expanding into new applications, the company is helping customers move their formulations from standard to stand out.

"Our customers know us as nimble problem solvers, and that hasn't changed," said Gary Strauss, President of Micro Powders. "What has changed is an increased focus on delivering the sustainable ingredients companies and consumers are clamoring for.”

Exciting New Products on the Horizon

Micro Powders is expanding its product offerings with more solutions to meet high demands from formulators and consumers.

“Sustainability is at the heart of our innovative strategy,” said Deena Strauss, Chief Executive Officer at Micro Powders. “We’re creating solutions our customers trust—while remaining conscious of our environmental impact.”

Micro Powders has many new products on the horizon. Recent advancements include next-generation sustainable additives for industries served, such as coatings, inks, personal care, and toiletries.

“We have exciting developments in the pipeline,” said Gary Strauss. “Our goal is to provide more sustainable options while maintaining the quality and performance our customers expect.”

Sustainable Innovation Starts Here

Micro Powders invites formulators, industry leaders, and partners to experience its fresh new brand at micropowders.com, where you can explore the latest PTFE and microplastic replacement technology, browse newly launched products, and get a glimpse of exciting new plans for 2025 and beyond.

For inquiries, testing samples, or consultations, contact info@micropowders.com.

About Micro Powders

Founded in 1971, Micro Powders is a worldwide leader in advanced micronized wax technology, with a diverse portfolio of over 200 natural and synthetic powders, composites, dispersions, and emulsions that enhance the performance of paints, inks, coatings, cosmetics, personal care products, agrochemicals, and pharmaceuticals. Learn more at micropowders.com.